“Corporate citizenship is a recognition that a business, corporation or businesslike organisation, has social, cultural and environmental responsibilities to the community in which it seeks a licence to operate, as well as economic and financial ones to its shareholders or immediate stakeholders. Corporate citizenship involves an organisation coming to terms with the need for, often radical internal and external changes, in order to better meet its responsibilities to all of its stakeholders (direct or indirect), in order to establish, and maintain, sustainable success for the organisation, and, as a result of that success, to achieve long term sustainable success for the community at large.”
– Corporate Citizenship Research Unit, Deakin University

It is the highly evolved corporations, companies and businesses and the visionaries behind them that subscribe to Deakin University’s definition of corporate responsibility, and today more so than ever before, a discerning public is aware and appreciative of corporate support within communities.

Communities are so much a part of every person’s ecology. And as with every ecology, we need our community as much as it needs us. Our community affords us relationships that engage and educate us, nurture and nourish us. Our community defines us. Our experiences within our community shape our philosophies. One without the other is less than a whole.

We invite you to be a part of the Sunshine community.